Meta Ads
Fill Your Clinic Calendar with Facebook and Instagram Ads.
The right people. The right offer. The right creative.
Most clinic owners try Meta ads, get a flood of low-intent leads, and give up. The fix isn't more spend. It's healthcare-aware creative, audiences built around your actual catchment, and a lead form that filters before it fills your inbox.
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Your Speech Clinic
Sponsored ยท Sydney
Help finding
the right words.
Paediatric Speech Pathology. Sydney.
1,243 likes
Late talkers, stuttering, autism support. Paediatric and adult speech.
yourspeechclinic.com.au
Stop the scroll. Earn the booking.
What goes wrong
Why most clinic Meta ads underperform.
Three patterns we see every week.
Creative that doesn't earn the scroll.
A patient on Instagram doesn't want a brochure. They want to know whether you can help with what they're feeling right now. Most agency creative skips that part.
Ads that chase the wrong number.
Most agencies optimise for clicks and impressions. Vanity metrics. The problem? A click doesn't pay your rent. An impression doesn't pay your team. The only metric that matters is real people walking in for real appointments. That's what we optimise for.
Lead forms that flood your front desk.
A cheap lead is expensive if it doesn't book. We add the right qualifying questions so your team isn't chasing tyre-kickers who never had real intent.
How we work
Four steps. Built for healthcare.
Research and positioning.
We start with your patient avatar. Not the marketing department version, the real one. Their language, their objections, what they actually search for at 11pm.
Creative that earns the scroll.
Patients on Instagram aren't looking for a brochure. They want to know if you can help with what they're feeling right now. We write in their language, with creative that stops the thumb and turns it into a booking.
Launch and learn.
We run small to find the winners, then scale what works. No 'set and forget'. No betting the budget on day one.
Optimise weekly.
Creative fatigue kills Meta campaigns inside 4-6 weeks. We build a refresh cadence into the work so your ads stay alive longer than the average.
What changes
What you get when this works.
A predictable lead pipeline.
Not feast and famine. A consistent inflow of bookings each week, scaled to your capacity.
Lower cost per booking.
Targeted creative beats broad creative every time. The cost difference compounds over a year.
Brand recall in your community.
Patients who don't book today often book in 6 months. Meta ads keep you top of mind in your local area.
Front-desk-friendly leads.
Pre-qualified prospects who already know what you do, where you are, and roughly what it costs.
AHPRA compliant, always.
We know the rules and we know what we can and can't do. Your marketing stays compliant without losing the things that make it convert.
Pricing
Simple, honest pricing.
No hidden fees. No long contracts. Pay for the work, pay for the spend, get the results.
Meta Ads
Monthly management
$725/mo
+ GST + 15% of ad spend
One-off setup
$795
+ GST
What's in the setup
- Strategy session
- A clear, defined Meta Ads marketing strategy
- Conversion tracking installed
- Keyword research
- Full campaign build
- Everything wired up and working before launch
Ongoing, every week
- In your account every 24 to 48 hours
- Measuring, refining, optimising
- Constant split testing. Always trying to beat our best ad.
- Monthly reporting in plain English
- Pete in the account, not a junior or overseas VA
Minimum recommended ad budget: $500/month.
Get my free Meta Ads auditBy the end of my first session with Pete, we literally had 8 Facebook Ads running. Not only do they give you the knowledge, they help you implement and build a clinic that will help you grow.
Common questions
The questions clinic owners ask us.
How fast will I see results?
I'm already running ads. Can I keep them?
What's a realistic monthly ad budget?
Do you lock me in?
Why are you better than a generic marketing agency?
Will Pete actually run my ads, or a junior?
Ready when you are
We'll map out the campaign before you commit.
Tell us about your clinic. We'll come back with a one-page plan: who we'd target, what creative we'd test first, and what a realistic 90-day result looks like.
