Clinic Mastery Marketing

Meta Ads

Fill Your Clinic Calendar with Facebook and Instagram Ads.

The right people. The right offer. The right creative.

Most clinic owners try Meta ads, get a flood of low-intent leads, and give up. The fix isn't more spend. It's healthcare-aware creative, audiences built around your actual catchment, and a lead form that filters before it fills your inbox.

9:41

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Your Speech Clinic

Sponsored ยท Sydney

Help finding
the right words.

Paediatric Speech Pathology. Sydney.

Ad

1,243 likes

Late talkers, stuttering, autism support. Paediatric and adult speech.

yourspeechclinic.com.au

Book Now

Stop the scroll. Earn the booking.

What goes wrong

Why most clinic Meta ads underperform.

Three patterns we see every week.

Creative that doesn't earn the scroll.

A patient on Instagram doesn't want a brochure. They want to know whether you can help with what they're feeling right now. Most agency creative skips that part.

Ads that chase the wrong number.

Most agencies optimise for clicks and impressions. Vanity metrics. The problem? A click doesn't pay your rent. An impression doesn't pay your team. The only metric that matters is real people walking in for real appointments. That's what we optimise for.

Lead forms that flood your front desk.

A cheap lead is expensive if it doesn't book. We add the right qualifying questions so your team isn't chasing tyre-kickers who never had real intent.

How we work

Four steps. Built for healthcare.

  1. Research and positioning.

    We start with your patient avatar. Not the marketing department version, the real one. Their language, their objections, what they actually search for at 11pm.

  2. Creative that earns the scroll.

    Patients on Instagram aren't looking for a brochure. They want to know if you can help with what they're feeling right now. We write in their language, with creative that stops the thumb and turns it into a booking.

  3. Launch and learn.

    We run small to find the winners, then scale what works. No 'set and forget'. No betting the budget on day one.

  4. Optimise weekly.

    Creative fatigue kills Meta campaigns inside 4-6 weeks. We build a refresh cadence into the work so your ads stay alive longer than the average.

What changes

What you get when this works.

A predictable lead pipeline.

Not feast and famine. A consistent inflow of bookings each week, scaled to your capacity.

Lower cost per booking.

Targeted creative beats broad creative every time. The cost difference compounds over a year.

Brand recall in your community.

Patients who don't book today often book in 6 months. Meta ads keep you top of mind in your local area.

Front-desk-friendly leads.

Pre-qualified prospects who already know what you do, where you are, and roughly what it costs.

AHPRA compliant, always.

We know the rules and we know what we can and can't do. Your marketing stays compliant without losing the things that make it convert.

Pricing

Simple, honest pricing.

No hidden fees. No long contracts. Pay for the work, pay for the spend, get the results.

Meta Ads

Monthly management

$725/mo

+ GST + 15% of ad spend

One-off setup

$795

+ GST

What's in the setup

  • Strategy session
  • A clear, defined Meta Ads marketing strategy
  • Conversion tracking installed
  • Keyword research
  • Full campaign build
  • Everything wired up and working before launch

Ongoing, every week

  • In your account every 24 to 48 hours
  • Measuring, refining, optimising
  • Constant split testing. Always trying to beat our best ad.
  • Monthly reporting in plain English
  • Pete in the account, not a junior or overseas VA

Minimum recommended ad budget: $500/month.

Get my free Meta Ads audit
By the end of my first session with Pete, we literally had 8 Facebook Ads running. Not only do they give you the knowledge, they help you implement and build a clinic that will help you grow.
Jonathan Steedman
Clinic owner
Google review

Common questions

The questions clinic owners ask us.

How fast will I see results?

Typically, most clinics start seeing results inside the first four to six weeks. We're not promising overnight miracles. Anyone who does is lying. We are promising that your campaign will be live, optimised, and bringing in genuine new patient bookings within that window.

I'm already running ads. Can I keep them?

It depends. Sometimes it makes sense to replace them all and start clean. Sometimes we'll keep one or two of your current ads and run them as a control while we test new creative against them. Either way, we're always split testing. Always trying to beat our current best ad. That's how the numbers compound over the months you work with us.

What's a realistic monthly ad budget?

The minimum we'd recommend is $500/month in ad spend. Above that, it depends on the scale of your clinic and how many new patients you're trying to generate each month. We'll talk through what's right for your situation in your strategy session.

Do you lock me in?

No. We have a 30-day notice period and that's it. We don't believe in 12-month contracts. Clinics work with us because they see value, they get results, and they enjoy working with healthcare professionals who actually understand them. Not because they're trapped. If we're not earning our keep, we don't deserve to keep your business.

Why are you better than a generic marketing agency?

Generic agencies sell ads to every industry: healthcare, real estate, e-commerce, tradies. We only work with healthcare clinics, because we are healthcare clinic owners. We've sat across from patients. We know your margins aren't infinite. We know that every dollar of ad spend has to make the needle move, because we've felt what it costs you when it doesn't. Our promise is simple: we'll spend every dollar of your ad budget as if it was our own. Because we understand what it means to a healthcare clinic owner when it isn't.

Will Pete actually run my ads, or a junior?

Pete will be running your ads. You won't be outsourced to a junior or an overseas VA. The same person you applied to work with is the person managing your account day-to-day.

Ready when you are

We'll map out the campaign before you commit.

Tell us about your clinic. We'll come back with a one-page plan: who we'd target, what creative we'd test first, and what a realistic 90-day result looks like.